You know, if I were to advise a newbie artisan on how to successfully market their work, the 1st thing I'd tell them is... find someone who really believes in you and appreciates your work, then promote them to "Marketing Manager"!!
My Marketing Manager is my Mom, Valerie Bauer. She has always been a huge supporter of my work. She has assisted me at craft shows, helped to fill orders, keept my kids so I could sell to the tourists.... so, it's no surprise that she's taken the helm again. But, I truly didn't understand the hidden potential here. In a few short months my Mom has accomplished the following:
(1) Booked two jewellery parties
(2) Sold at least one peice to most of her friends and associates
(3) Found two additional retail stores to sell my work
(4) Located a fellow vendor to sell my work at a weekly market in a neighbouring city
She even sold to the waitresses AND the chef in the last restaurant she was in!!!
Now, I don't know about all Artisans but, I find it very difficult to push my own work... I'm just too selfconcious. So, for all of you other shy people, for the love of money and success, please take the time to find yourself a marketing manager!!
If, like me, you don't have a large budget for marketing, consider using a percentage of your sales as payment. Personally, I will gladly give up a couple of bucks from every peice sold if it means my work is being SEEN, APPRECIATED, PURCHASED, and WORN!!!
Good luck in your quest for your own marketing manager.
PS. Thanks Mom!! :o)